Ethical issue in marketing Management

* Marketing 

=> Marketing is the activity, set of institution, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large 

                                                      Ethical Issues

Some of the  Ethical issues in marketing are given below:-

*Product packaging

*Pricing

*Advertising and Promotion

*Distribution

*Personal Selling

All of the above  ethical issues in marketing are described below:-

1) Product packing

=>  Business have to account for ethical issues regarding their products/services. Business is responsible for the products/services so, they should be accountable for the products and services like they make, designed etc. Clearly and potential risk that may affect the composition of the product by set forth on product packaging.

2) Pricing

=>  The company is pricing their product according to market condition and economics variables , and undertakes to installs the prices of their products permanently. The company does not practice (dumping) price method that may damage the others.

3) Advertising and promotion

=>  Advertisers are expected to show good and honest ads. Only true facts about a product should be shown, and exaggerations and lies must be avoided whereas promotion, the company must always be careful to avoid using misleading advertising to promote their products and the use of sales promotion techniques that may lead to deceive and mislead the purchaser.

4) Distribution

=>  It is transporting them from manufacture to wholesalers, retailer and then to customers. The company provides a wide range of products and multiple option to meet the needs and desires of consumers.

5) Personal selling

=>  It involves selling through a person-to-person communication process. It plays a dominant role in industries firm, while in others firms its role is minimized. The benefits of personal selling is lack of distraction, sources of research information etc whereas disadvantage is high cost, poor reach etc.

                                                                  Unethical Issues       

Some of the unethical issues in marketing are given below:-

1) Dumping

2) Bait and Switch

3) Emotional Exploitation

4) Misleading Advertising

All of the above HR unethical issues in marketing are described below:-

1) Dumping

=>  It is selling at a loss to increase market share and destroy competition in order to subsequently raise price.

2) Bait and Switch

=>  This attracting customers and then subjecting them to high pressure selling techniques to switch to more expensive alternative.

3) Emotional Exploitation

=>  This is one of the most effective ways to advertise a business is to call people’s emotions like by making them laugh or evoking a sense of nostalgia helps consumers forge a small bond with own brand.

4) Misleading Advertising

=>  Misleading, this ads are more than just unethical like illegal. It’s common for advertisers to exaggerate certain features and downplays others in order to make their products looks as attractive as possible, so the becomes somewhat blurry.